The Castle’s Ramparts

This week's ICV2 column looks at some things of note about this year's GAMA Trade Show as well as some marketing thoughts on Route 66. [...]
Mon, Mar 20, 2017
Source The Castle Category: THE CASTLE
This week's ICV2 column looks at ways to sell more stuff in stores. [...]
Tue, Mar 14, 2017
Source The Castle Category: THE CASTLE
The Girl Scouts will be at the store on Saturday selling cookies from 11 a.m. to 3 p.m. so stop by and satisfy your thin mint craving. The store will donate 5% of their total sales to the Girl Scouts so if they sell $400 in cookies, we will donate an additional $20 to the group. [...]
Fri, Mar 10, 2017
Source The Castle Category: THE CASTLE
This week's ICV2 column looks at next week's GAMA Trade Show [...]
Mon, Mar 06, 2017
Source The Castle Category: THE CASTLE
In case you missed it, Gloomhaven released in verrrrry limited quantities about two weeks or so. The people who backed it on Kickstarter got their copies and then a fairly limited number of copies of the game made it into distribution with an allocation of less than 10%. Meaning that if you ordered 10 copies, a store could reasonably expect to get one.Currently, unopened copies are selling online for anywhere from $250 to $500 for a game with an MSRP of $120. Are people getting ripped off? No, for two reasons:Reason #1: Supply and Demand. As noted above, there [...]
Thu, Mar 02, 2017
Source The Castle Category: THE CASTLE
Fantasy Flight Games is doing a pretty good job of killing off the Star Wars Destiny Collectable Dice Game with the announced release schedule. Nothing is coming out for the game until the release of the second set in May, following by another printing of the 1st Awakenings set releasing in June, then another set coming out towards Christmas.Given that there is nothing available for the game now and probably nothing for it until May, most people's interest in the game will die off long before the next set arrives. [...]
Tue, Feb 28, 2017
Source The Castle Category: THE CASTLE
This week's ICV2 column looks at how familiarity helps us decide. [...]
Mon, Feb 27, 2017
Source The Castle Category: THE CASTLE
We get people coming in every week wanting to sell or trade us comics. If you call us, we will try to save you a trip in by asking you a few questions first. Generally, our first question is "What is the cover price printed on the cover?" The price is a key indicator of potential value and unfortunately, the vast majority of comics aren't worth much.If your comic has a cover price of $1 or more, it probably is not worth very much, certainly not the hundreds of thousands or millions you read about in the news. Why? It [...]
Thu, Feb 23, 2017
Source The Castle Category: THE CASTLE
Noted comic writer Gail Simone posted a series of tweets this week pointing out that people who have comic pull and holds at their local shop who don't pick them up can really hurt the shop, even without meaning to do so. Although not a huge part of our business, we do sell enough comics that having someone not pick up their pull and hold will hurt us.Incidentally, the term "pull and hold" refers to the process of setting up a comic subscription at a store. By setting one up, the store will "pull" off the issues of new comics [...]
Wed, Feb 22, 2017
Source The Castle Category: THE CASTLE
The gamerooms/event space in which we hosted the pre-release events typically do not generate any direct revenue for the store. We do not put merchandise in them, save for one in the front clearly visible from the front counter, because of both the easy of shoplifting, even with cameras there, and the likelihood that, with players moving around, merchandise put in the area has a high chance of getting damaged. That means, unless we have customers playing in them, they are essentially dead space. It is therefore important that we host as many events, both those [...]
Tue, Feb 21, 2017
Source The Castle Category: THE CASTLE

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